Business intelligence is all about collecting and using customer data to better understand your audience and target customers. With COVID-19 changing businesses and brands’ physical storefronts, now is the time to make business intelligence and customer data a core part of your business restoration strategy.
Businesses and brands who adapt are ramping online channels and shifting storefront designs to the highest safety and health standards are successfully restoring consumer confidence.
This guide will walk you through a variety of business intelligence and customer data opportunities that already exists in your current operations, but may not be using in the most efficient way possible.
Successful businesses and brands treat their customer data and insights like a gold mine of opportunities.
Business Intelligence For Small Businesses Made Easy
Every business owner and iconic brand is in the middle of a shift. Most folks are adversed to change, specially unplanned ones. Albeit challenging, it is necessary to adapt to the current environment – fast.
As a digital marketer with over 20 years of experience and CEO of 4 years working with small businesses and retailers, we know how that business intelligence, collecting and using customer data is not a top priority for many business owners. That is changing with COVID-19. This guide will walk you through simple steps to collect and use customer data in meaningful ways.
Where do you start? Customer data is everywhere. A good place to start are in cloud technology systems that you’re already using in your physical storefront and online store. A few immediate examples that come to mind include: cloud POS systems, loyalty programs, business WiFi service, website (landing pages, newsletters, contact us forms, catering forms, ) and post visit surveys. All the cloud technology systems that you’ve been using to run your business has the ability to collect customer data and grow your email list.
How do you gain access to your data? Today’s cloud technology systems give business owners the ability to extract collected customer data across systems by downloading it to a CSV file or a spreadsheet. The manual approach is to move your customer data to a customer marketing platform which you will use to communicate with your customers. A handful of your current systems will have built-in customer marketing in their technology, but this does not include all your customer data. The best and most efficient approach is to automate and move all your collected customer data into one place.
Why do you need all your customer data in one place? The advantage of having all your data in one place gives you the ability to get to know and understand your customers. This is what we refer to as business intelligence. Business intelligence gives the business and brand insight to your target audience, who are your local customers, who are your visitors from out of town, who are the customers who dine-in and also order online a few times a week, who are the customers who order online exclusively, which customers make a purchase with a promo code — and those who do not. A complete business intelligence platform gives you a view on average purchase orders, # of visits over a period of time and customers insights to better manage product inventory and merchandising. The more your business or brand knows about your customers, the better and more targeted your customer marketing will be.
How to use collected customer data. Successful business owners and brands treat data like a gold mine of opportunities to experiment and implement. From your brand message, marketing channels you use and advertising, collected data and insights lead to better understanding of your customers. A complete customer marketing and data platform comes with one-click third party integrations, business WiFi service, email marketing, marketing automation, customer segmentation, website/online store and business intelligence in one simple subscription.
The benefits to your business and brand. Successful business owners and brands, make decisions that are evidence based and evidence driven. Everything a direct-to-consumer brand does is based on data and insights. Direct to consumer brands or online retailers are data rich and data driven companies that continue to thrive and grow across all retail categories. Why shouldn’t you use business intelligence to restore and grow?
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